Friday, March 09, 2007

It's so nice I had to name it twice

Last month on Dragon's Den, a guy called Levi Roots (real name Keith) managed to get the Dragons to invest £50,000 in his 'Reggae Reggae' sauce. I don't usually watch the programme but he had a very infectious attitude and persona, and with that had the possibilty of being a success.

It comes as no surprise that the sauce will now be on sale in 600 Sainsburys stores (see here) around the UK, and will no doubt be marketed along with his song. Hey, I might even buy a bottle! Check out the video below...

4 comments:

Nils said...

Is this like those 'who's gonna be a top manager?' programmes? And the person with the best ideas and credentials gets the job, or in this case the cash to start his business?

I never watch those shows either, but this is fun. Good on the chap. Have you tasted the Reggae Reggae Sauce yet?

adem said...

What happens in the show is that people with 'big' ideas go into the Dragons Den and have to persuade them to invest in their idea i.e £50,000 for 25% of their idea.

I haven't bought the sauce yet, but I probably will.

Lord Bargain said...

I watched this show and I thought he was such a nice fella that I immediately went online and bought a bottle.

Yesterday, I got an email saying that because the stuff was now for sale in Sainsbury's, they'd refund my money so I could buy it much cheaper from there.

What a nice fella!

adem said...

Why did I post about this on a friday?!!

I had the tune in my head all weekend!!!!!